It’s no secret that local businesses, such as dental clinics, require local customers to generate profit. This is because it’s highly unlikely that a client will travel for more than two hours to have their teeth removed.
Therefore, as a local business owner, you need to invest in modern marketing strategies that drive local customers to you. So, how do you promote business locally?
1. Start blogging
You can use blogs to attract the right audience and convert site visitors who are interested in your product or services into customers. All you have to do is create educational and interesting content with relevant local keywords.
This way, you can rank high on search engines, increasing your click-through rate. However, when you start blogging, don’t stop. Remember, consistency is key, and the more content you have, the more chances you have to rank high on search engines.
2. Give back to the community
Being part of your local community also means you need to give back. For instance, support charitable causes and don’t shy away from community involvement. Consumers love businesses that offer local support and are always happy to work with them on future projects.
However, giving back to your community doesn’t always mean donating to charities. For example, if you own a local restaurant, you can provide food at shelters or even give out flowers as a token of appreciation. For the latter, as long as you order flowers Beverly Hills-based, you can have them delivered to you or your clients.
3. Set up a Google My Business (GMB) account
A GMB account is a free business listing account that ensures new customers can find you when they search for terms related to your business. On your GMB profile, you can add various details such as your:
- Phone number
- Link to website
- Phone number
- Directions and hours
You can also add photos so that clients have a better understanding of the way your business operates. And, they can add photos and write reviews about your local business for other people to see.
Ultimately, these marketing efforts ensure your local business can find and retain local clients.