As a leading digital marketing strategy, Search Engine Optimization or SEO is probably the most misunderstood approach out there. While experts at end of the spectrum say that doing great SEO is back-breaking work, others point out that all you need to do is get the basics done.
Every time you look for an online resource on SEO, there are more chances that you will feel confused rather than having any type of clarity on what should be the way forward. There is no denying the fact that everyone says that SEO is essential. However, it ends at that.
For a business looking to power its online presence on search engines, starting with an SEO strategy seems like the toughest thing to do. Everyone says something different all the time. There are conflicting and contradictory suggestions in the form of online literature.
In this resource article on SEO best practices, we are going to offer a simplistic, yet comprehensive understanding to help business owners. Make sure that you read all the seven points right till the end of the article to help with your SEO knowledge and education.
7 SEO Best Practices To Help You With Online Performance
1. Website Security-
Not keyword research, not blogging, and not even long format content. What matters most to search engines in 2022 is website security.
If you do not have an SSL certificate on your website, you are automatically getting cut in Google’s first filter, which is cybersecurity. With the world in the midst of its worst cyberattack and hacking era, the need to have an HTTPS tag on your website is critically important.
This is a Google ranking factor and one that should be taken seriously by businesses all over the world. This is simple to set up and get done.
2. Fast Speeds-
We are living in an age of fast food, hyperlocal ten-minute deliveries, and weekly fashion trends! We demand everything to happen at the exact moment when we want it.
If you as a consumer want the same why does your website take such a long time to open? This is something that is poor for the user experience. Google ranks websites according to their loading speeds.
If you do not have a fast-loading website and your competitor does, search engines will show the same to an interested user first. Make sure to optimize web pages for fast loading.
3. Search Volume-
If you have an SEO agency, ask them about search volumes of the keywords they are targeting on behalf of your business. This makes more sense.
If you are targeting keywords that have high volume, you are automatically targeting the user traffic that is looking for the same. Make sure that you have a combination of broad keywords, LSI as well as micro-niche ones in your keyword strategy.
You can also improve your chances by looking at specific page-wise traffic and volumes for the same. This is where a leading Atlanta SEO company can help you out.
4. Search Intent-
Do you think Google will show an extensive 3000+ blog result on sneaker styles to you when you type in the keywords- buy Air Jordan? Nope, not in a million years!
Search intent is what defines and ranks web pages. Someone that is merely researching will be shown a different set of results while someone that is demonstrating a strong buying intent will come across something different.
Make sure that as a business, you are targeting whichever suits you best. If you want to rank blogs, you can do that, not with a strategy that ranks product pages.
5. Achievable Goals-
If you are pursuing SEO to drive online performance, remember there are others out there that are doing the same. These ‘others’ might also have better budgets, more SEO team members, and other associated resources.
This means that if the Keyword Difficulty for a specific term is beyond you, there is no point in dedicating resources and money to rank. What you should be doing is targeting keywords that are achievable and possible.
While search volumes might go down, you can always attract niche audiences that convert into more sales and queries.
6. Quality Content-
SEOs and agencies have one major problem. They end up focussing too much on small tips, tricks, and strategies for immediate success.
This makes them forget about good old-fashioned SEO foundations that can drive long-term success. Quality long-format content that is regularly updated is keyword and SEO optimized and matches search intent is a golden goose that will continue to lay golden search eggs and rankings for your business forever!
Make sure that you are investing in creating great content that carries your brand name. This should be a top SEO goal.
7. Understanding Google-
Stay with us. This point is not about something mythical. If you want to get good at SEO and see real results and performance, you need to understand how search algorithms work.
This is not something that is very dissimilar to our real offline world experiences. Google wants to show the best, most authentic, and real results that exist.
As a business, you need to understand that and do everything in your power to create a digital ecosystem that provides comprehensive, authentic, optimized, and secure results to the users. Once you are able to understand this, you are going to set up your SEO for success.
The Final Takeaway
There are probably more than 100+ SEO best practices that you can follow and invest in. However, almost all of us, especially start-ups and small businesses might not have the resources, time, or expertise to go after each one of them hard.
In this article, we have tried to list down seven best practices that should form your foundation. Remember, that you should not stop here, for this is just the foundation. You need to build on top of this. However, without this, there can be no real SEO structure.
SEO is a long-term investment that requires patience, skill, and expertise. If you have any other questions on SEO or want us to create a detailed guide on On-Page, Off-Page, and Technical SEO, please let us know in the comments section below.
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