If you thought that the right survey cannot get you far enough in your industry, you were probably misled into believing it. Whoever did this to you does not deserve your friendship anymore. Growing your business is very easy, especially with the help of the right surveys, questionnaires, and online forms. The biggest challenge that you are going to face though is how to manage the entire process without boring your respondents.
Remember, your candidates are going to have the shortest attention span, especially when it comes to filling out surveys. This information is critical for your company because your future marketing campaigns and product development cycle depend on it. How do you get your hands on this data? By making sure that your survey has the following characteristics:
Make It Mobile-Friendly
The majority of your prospects and users would want a survey that can be completed on their mobile devices. Also, a major chunk of your consumers would want to complete this survey on the go. Therefore, you have to come up with an online form or a questionnaire that adapts to their screen sizes and operating systems easily.
Keep It Very Short And Crisp
The survey has to be very short, precise, and crisp. This is the only way to gain their attention. If it lasts for anything more than 8 minutes, your users are probably going to close the window and go back to Amazon or Netflix or whatever it was they were doing before that.
No Room For Repetition
There is absolutely no room for repetition in your survey questions. Keeping them short and crisp helps because it makes it easier to track any similar terminology and identical motive behind the question. If you find any similar jargon, you can just strike it off completely. In fact, this is one of the biggest advantages of online surveys they are short and precise. This simplifies your data collection process even further and makes it a lot of fun for your candidate to complete the survey.
Always Go With Meaningful Questions
Meaningful questions are always welcome. Your respondents would be willing to answer those questions because they hold relevance to them. But if they haven’t been exposed to a particular brand, product, or service you’re talking about, they will be highly likely to avoid your survey in the first place.
Make It Fun And Objective
And yes, you need to keep your questionnaire or online form highly objective and fun. There is always scope for humor and interesting examples in any questionnaire or online form. Make it a binary choice survey and include real-life situations and examples.
To Wrap It Up
Surveys and similar questionnaires are very effective only if you are proactive in keeping them interesting, short, sweet, and simple. If you are assuming things, the best assumption that is going to work for business is that your customers have very little patience. So remember this little golden rule whenever you are coming out with a new survey for them. For everything else, you have the tips mentioned above.
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