In the competitive era, businesses are continuously in search of ways to connect with more customers and accelerate growth. For communicating with potential customers, emails still remain a powerful channel with nearly 4 billion regular users of email, businesses cannot overlook this channel to reach out to their target audience. That is why emails are a part of the marketing strategies of companies.
When it comes to using email as a marketing channel, sending newsletters is the best way to keep the audience engaged. Newsletters help in conveying informative and valuable information to the target audience. It helps in nurturing the target audience, targeting future customers, building brand loyalty, and increasing sales. While most businesses use email newsletters to provide business-related information to the audience, you can leverage it to make your customers feel special.
Wondering how? Well, one of the simplest ways is to send birthday greetings in your email newsletters. You can learn more about a great idea for your business on this site. Companies such as Aweber can help you build a highly appealing newsletter with the perfect birthday greetings for your target audience. If you are planning to send birthday greetings in the email newsletter, here is everything you should know.
Why Send Birthday Greetings in Email Newsletters?
Birthdays are always special, irrespective of age and gender. It feels good when someone remembers your birthday and sends you wishes. Businesses that send birthday greetings can make the customers feel valued and special. Adding birthday greetings in email newsletters are an excellent way of staying on the top of the mind of existing customers.
It shows the loyalty of the business towards the subscribers and existing customers. It can effectively increase customer engagement, increase retention, and garner goodwill. Moreover, it also has the ability to increase the sales of the businesses.
Designing the Birthday Greeting Newsletter
Now that you know the importance of birthday greetings in the email newsletters, it is important to follow the trend. However, in order to send birthday greeting newsletters, you should know the right way to design them. Here are some ways to design birthday greeting newsletters that compel the target audience to open and read them.
1. Craft a Solid Subject Line
The importance of a powerful subject line cannot be overlooked. If your birthday greeting newsletter is not able to capture the attention of the customers, they are not likely to open or read the email. Think of an intriguing and catchy sentence that the customer will find interesting and have the urge to open and read it. You can write a subject line like “make a wish,” “it is your birthday,” and more.
2. Add a Birthday Celebration Theme
Many businesses consider keeping the email newsletter quite formal and professional. However, when you are sending birthday greetings in the newsletters, it needs to be a little fun and attractive. You can reflect the playful side of the business. Think of adding themes that perfectly represent a birthday celebration. It can include candles, balloons, and birthday cakes.
3. Add GIFs
In order to ensure better engagement of your customers, adding GIFs to your email newsletters is a great idea. GIFs not only add a personal touch to the email but also conveys a visual story effectively.
4. Make the CTAs Prominent
When sending birthday greetings in email newsletters, make sure not to forget to add appealing CTAs at the end. To make the CTAs attractive and prominent, you can use bold colors. This will help in captivating the attention of the people and taking them to your brand’s website to get a discount or a gift.
Are you wondering about the important elements that your birthday greeting email newsletter must include? In that case, here are some of the best elements you can include. Your birthday greeting email newsletter may include any of these elements.
It goes without saying that you must include birthday wishes in the birthday greeting email newsletter. Wishes can make your customers feel special. It can send them the message that your brands value their customers and remember their special days. Make sure to personalize the birthday wishes. Also, ensure that the wish fits your brand image well. A combination of image and text can help in making a warm wish to your customer on their birthday.
A Coupon or Promo Code
If you want to surprise your subscribers and give them a birthday treat, there can be nothing better than a coupon or a promo code. People love to shop at discounted prices. So, you can give your customer a promo code that allows them to get a lucrative discount on a minimum order amount.
If your business has a shipping cost, try to free this cost on the birthdays of your customers. In your newsletter, you can give the subscriber a free shipping offer. This will help in eliminating potential obstacles that come in the way of your customer while making a purchase. It will not only delight your customers but also encourage them to make a purchase, thereby growing your sales.
A Small Gift
When sending birthday greeting email newsletters to your customers, you can also think of giving them a small gift. It can be a small present that the customers can get with their next order. Try to keep the gift mysterious in order to arouse interest among the customers that compels them to visit your online or offline store.
By now, you must be well-versed with everything about sending birthday greetings in the email newsletter. Digital marketing is skyrocketing in recent times and enabling businesses to reach new heights. When it comes to digital marketing, email marketing is one of the best ways to reach out to the target audience around the globe. In email marketing, the trend of using newsletters is on the rise.
It can help in effectively connecting and communicating with your target audience. Apart from using newsletters for branding, leverage them to build personal relationships with your customers. Send birthday greeting newsletters and make your customers feel special and valued.