Contactless Payment Technology: A Game Changer for Small Businesses

April 12, 2024

Contactless Payment Technology

Gone are the days when we used to wait in line and count how much cash was in our wallets. We live in the future, and everything we do is digitized. Therefore, the concept of contactless payment technology cannot be very surprising to most of you.

However, if there is one thing that most of my friends have always asked me, considering my small business has started to grow smoothly (*touch wood*), it is how I am incorporating contactless payment technology for it.

See, the idea is simple: it lets you pay digitally without physical transactions. But what all goes into it? What are the benefits? And most importantly, should you also start paying attention to this for your business?

If these are some of the questions you are also eager to know, I have you covered! So, keep reading this blog till the end to learn everything about the technology of cashless payment…

Read More: The Emergence of Tap-And-Go Technology in Contactless Payments

Contactless Payment: A Blessing for Small Business?

Contactless Payment A Blessing for Small Business

So, what is contactless payment in the first place? For starters, it is exactly what the name suggests. You must have seen how customers can now pay just by waving their cards or phones over a reader or a scanner. This is what contactless payment technology is all about.

How does it work? Near-field communication (NFC), which enables safe information sharing between devices, makes this possible.

This is a revolutionary technology for small enterprises. Because clients don’t have to search for cash or wait for card transactions, checkout times are sped up. This makes it possible to service more customers in less time, which is fantastic during peak hours.

So, recent studies have found out that this technology is helping small businesses a lot. How? Let me break it down for you.

This method of contactless payment is safe for both customers and staff because it reduces the need to touch money or cards, which can carry germs.

Moreover, it’s secure; each tap generates a unique code, so even if someone gets that code, they can’t use it again.

Another cool thing is that small businesses can track sales in real-time and integrate loyalty programs directly into the payment process. This can help create a better shopping experience and encourage customers to come back.

And guess what? Setting up contactless payment isn’t hard. Many payment systems now come with built-in technology, so it’s just about getting the right equipment.

So, if you were thinking about going contactless for your small bsienss, this might be the right choice you are making.

Benefits of Contactless Payment Technology

Benefits of Contactless Payment Technology

What is the one thing that everyone considers before choosing a particular way or shifting their methods? For most people, including me, the convenience and the benefits might be associated with the new method. The same goes for contactless payment technology.

If I have not been able to convince you yet about going contactless for your small business, you might reconsider after reading about the benefits.

Here are some of the major benefits of contactless payment technology that you should look at:

1. Convenience

Firstly, one of the major benefits of having contactless payment technology for your small business is the convenience that it brings to you and to the customers.

It lets customers pay with just a tap, speeding up the checkout line. This means more happy customers and less waiting. Plus, it’s safer because there’s less touching of cash or cards.

It’s easy to set up, and businesses can even track sales better. In short, it’s a quick, clean, and smart way to handle payments, making life easier for both shop owners and shoppers.

2. Speed

Secondly, opting for contactless payment is a great way to get all work done faster. Considering that the customers only need to wave their cards or phones over the reader to make the payment, it makes the checkout process zippy.

This means lines move quickly, and more sales can happen in less time. It’s also easy to use, so even during rush hours, things stay smooth.

For small businesses, it’s like having a speedy cashier who never makes mistakes, keeping both customers and owners happy with swift service.

3. Safety and Security

Thirdly, safety and security are important considerations for most business owners (big or small) when it comes to payments. Contactless payment technology can help with this.

It uses special tech to protect each payment with a unique, one-time code. So, even if a sneaky hacker tries to grab the code, it won’t work again. It’s like sending a secret message that only the payment machine can read, and once it’s read, it can’t be used again.

This keeps customer card details secure and reduces the risk of fraud. Plus, with less cash to handle, there’s less chance of theft. So, it’s a secure and smart choice for businesses of all sizes.

4. Hygiene

This is no surprise. As I have mentioned above, contactless payment technology is one of the most hygienic payment methods.

Considering that this payment method does not require physical transactions of money, it reduces the chances of transmitting germs.

This can help businesses always, but especially during the times of (for the lack of better examples) pandemic outbreak!

5. Accessibility

Lastly, contactless payment methods can help with accessibility. This is mainly because this form of payment is universal and easy for anyone to use.

It does not matter whether the customer or the staff is tech-savvy; waving the card or phone to make the payment is something anyone can do.

It’s especially helpful for those with mobility issues who find it hard to use cash or traditional cards. So, it’s not just about being modern; it’s about making paying easy and accessible for all customers.

Challenges of Contactless Payment Technology

Challenges of Contactless Payment Technology

Now, all can’t go well, right? While contactless payment technology offers several benefits to users and small businesses, it also comes with its fair share of troubles.

Here are some of the challenges of this technology that you must look at:

1. Limited Acceptance in Some Areas

Firstly, considering that contactless payment technology has not become popular worldwide, you might find that people do not accept it in some areas.

2. Security Concerns

While it is true that this payment method is very secure, there are times when problems may arise. For instance, according to Investopedia, “because contactless payments don’t require a PIN, lost or stolen contactless cards can be used to make fraudulent transactions.”

3. Transaction Limits

Lastly, transaction limits can be a hurdle for small businesses using contactless payments. They cap how much customers can spend in one tap, which might be tricky for bigger purchases. But these limits are there to keep payments safe and are usually high enough for everyday buys.

Implementation of Contactless Payment Technology

Implementation of Contactless Payment Technology

Now that you are aware of the pros and cons of contactless payment technology, you might be wondering how to implement it for your small business. Well, if that is something you need to learn about, I have covered it for you!

Here are a few things that you need to keep in mind:

1. Integration With Existing Payment Systems

Integration with existing payment methods means adding contactless options to what your small business already uses.

It’s like updating your cash register to also accept tap-to-pay cards and phone payments, making it easy for customers to use their preferred payment method.

2. Training For Staff and Customers

For small businesses, training staff and customers on contactless payments is key. It’s about showing them how to tap cards or phones for quick pay. Teach them the steps, answer questions, and highlight the speed and safety of going contactless. It’s easy once you get the hang of it!

3. Updating Hardware and Software

Thirdly, updating your hardware and software after switching to contactless payment technology is something that you must keep in mind. This is needed for the smooth implementation of the new technology. For this, you need to get new gadgets to read the taps from cards and phones.

4. Compliance With Regulations

The last step that you need to take to implement contactless payment technology for your small business is to ensure that you follow legal compliance rules. Data protection and consumer rights are some of the many legal rules you must abide by.

Future Trends in Contactless Payment Technology

As you have almost reached the end of this blog, you must be excited to try the new trend.

As per the latest trends in the payment industry, we can see a massive expansion of contactless payments. It won’t be wrong to say that it is taking center stage.

For instance, QR code payments are fading as mobile wallets like Apple Pay and Google Pay become more popular. Additionally, customers anticipate contactless payment choices from merchants these days.

Studies show that global contactless payment transactions are expected to reach over $10 trillion by 2027. By 2026, almost 81% of cards will be contactless. People and businesses alike will benefit from this journey towards becoming a cashless society.

According to a 2022 Visa survey, 73% of small businesses recognize the critical role of accepting different digital payment types in expanding small enterprises. Customers’ opinions align with this, as 36% give stores that accept digital payment alternatives top priority, highlighting the crucial significance of these options in customer decisions.

Read More: Enhancing Customer Experience with Contactless Payments: A Strategic Approach

Bottom Line

With contactless payment technology increasing for small businesses, you will not have to wait in line to get things done! Additionally, this payment method will build inclusivity, as everyone, irrespective of their social status and preference, can use it. If you were searching for ways in which contactless payment technology can help small businesses, I hope that this blog has been of help to you. If you have any other queries, please feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your suggestions in the box below. And I will be there to help you all!

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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