Backlink Building: How To Build A Foundation For Your Ecommerce Website

September 12, 2023

High-quality backlinks are the cornerstone of your eCommerce website. They can boost your domain authority and help improve SEO rankings. Business-to-business (B2B) is one of the most popular eCommerce models. It involves a company selling goods or services directly to another business. You can build quality backlinks by leveraging resource pages on authoritative websites. To do this, research the sites your competitors have backlinks from and then reach out to the publishers of those resources with a pitch that shows how your content could add value to their page.

Create Unique Content

Create Unique Content

If you create something that stands out, other websites will likely want to link to it. Getting other websites to link to your content is the best way to get top-quality backlinks. It also shows that your website is an authority in your niche. The more quality resources link to your site, the higher your rank in search engines. It will bring in more traffic and sales over time. If you need help, a good white-label link-building agency will help. It can be very cost-effective and save you time and effort.

Offer Something Of Value

There’s only so much you can do to tell search engines that your store is a good place for people to shop. Sometimes, you need others to vouch for you. That’s what competitor backlinks do. A reputable website that backlinks to you effectively says, “I trust this store’s content and products,”—and search engines take that seriously. That’s why it’s important to build relationships with publications that share the same perspective and values as you. For example, if someone writes an article about sneaker trends and mentions your site in the article, it will increase both their authority and your backlink. However, if someone slaps an irrelevant link in their post just for the sake of it, that will hurt your SEO (and may even result in a Google penalty). Another way to drive traffic and build backlinks is by participating in industry-relevant communities like forums. By contributing to discussions and answering questions, you’ll make a following for your site and help other e-commerce businesses in the process.


If you invest time and energy into your e-commerce SEO strategy, you must ensure that your backlinks do the job. That means providing you with value from your backlinks and that they’re not damaging your website or harming your rankings. One way to do this is by using monitoring tools. These tools can identify when a link to your website is no longer working and then let you know so that you can take action. You can contact websites with articles or web pages related to your niche and ask them to add a link to your site. It is a great way to get high-quality backlinks to improve your search engine ranking. In addition, it’s a great way to build brand awareness and credibility.

Reach Out

When building backlinks, it’s important to consider your target audience and what kind of content they want. A low-quality backlink could damage your site’s reputation and lower its rankings. To avoid this, try to build links from reputable websites in your niche and use third-party tools to qualify prospective sites. One of the best ways to get backlinks for your e-commerce is through blogging. By writing blog articles that answer your customers’ questions, you can drive traffic to your online store. It is particularly effective for niche products, a band worn on your arm or leg to deter sharks and rays. Reach out to trade publications that cover your industry and ask if you can be featured in one of their articles. Remember to personalize your emails and add some personality. It will make it less obvious that you are trying to secure a backlink.

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Mony Shah

With an adept skill of curating content on multiple genres, Mony has harnessed success as a Content Writer quickly. Find her sharing profound thoughts and opinions on finance, insurance and lifestyle niches.

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